I'm a Creative

Specifically, my role focused on the process of turning the page (progression) from basic creative ideas to fully established concepts.

During this transformation process, I focus on three key agendas. First, I see if the idea poses a strong message. Second I see if it can grab viewers’ attention. Lastly, I try to see if it resonates with viewers’ thoughts in an engaging manner. When generating ad campaigns for clients, I believe that the utilization of these agendas significantly aided in the company’s growth in the advertising market. My vision and contribution in generating business pitches for several clients, such as Emirates Airlines, ADCB, Centerpoint, etc, was commendable as it led to them forming new partnerships in advertising accounts with Impact BBDO.

Besides bolstering the scope of my company in the everyday market, I also mentored and worked with young creative professionals on various projects. In this case, my role focused on examining their work in retouching, illustrations, and the overall culmination of their artwork.

From the past 25 years, I can clearly say that the never-ending challenges which arose from working in a creative environment helped me grow as a professional and a person. My experiences made me a humble learner and a confident leader at work and everyday life. In conclusion, my experiences in all these years, helped me learn new concepts and provide valuable contributions to companies. However, I believe after 25 years, my hunger and desire to learn new concepts and contribute to projects in companies from this day and age of digital revolutions are still where it was 25 years ago.